Breakthrough innovation—an accident, an act of desperation, an afterthought? NO. Breakthrough innovation can result from a deliberate, strategic innovation community process.
Enterprises are really good at incremental change. Not so much for breakthrough innovation. Now with the new Enterprise Feedback Management tools—Social Media Monitoring tools, Voice of the Customer, and Community Ideation Collaboration-- Enterprises can be even better at incremental change and involve more people. A critical problem with the new tools is that the Enterprises are overwhelmed with the ideas flowing to them. So much so that good ideas are overlooked. And the narrow way these tools are generally used is not adequate for breakthrough innovation—it wastes their potential value. Even more of a problem is that three more great opportunities are also wasted—for relationship development, repeatable process and continuous improvement, and the ability to correlate engagement to business results—revenue, profit, referrals, adoption, up-sells. A dilemma!
Make that an opportunity! Religence CEO Linda Sharp, whose passion is community building and whose track record in community engagement is 3X the accepted norm, is well suited to lead a discussion about how you handle the dilemma and to introduce you to a breakthrough new approach. Or find Linda, if you miss the session.